If history can be reduced to one overriding principle, it’d be this: every new technology changes society forever. The development of ironworking changed military and construction forever, enabling us to wage longer wars, to build taller buildings, and to develop tools to move beyond agriculture for the first time in history. The development of the printing press allowed ideas to be spread to the common man, pushing us toward democracy and putting a market value on ideas. And the development of corporate law allowed industries to develop to the point that ever-higher levels of industrial development and research were possible, completely transforming the world in the space of about 150 years.
Today, the new technology is the Internet. And in the fifteen-odd years that the Internet has been available to the masses, it’s created nearly as many opportunities for promotion, communication, and business as all of the massive technological development throughout history.
In this book, we’ll focus on one of the most profitable opportunities available to the prospective online businessman today–direct response website marketing. We’ll talk about just what direct response site design is, and how to design your web pages in order to convert as many visitors as possible into satisfied customers. We’ll talk about the nuts and bolts of building a website, whether you want to do it yourself or whether you want to hire a professional coder to do it for you. We’ll talk about what to include (and what not to include) on your website, and we’ll give you the tools you need to write a sales letter for any product you choose to promote. And finally–and most importantly–we’ll help you come up with some ideas to promote your website that’ll bring in the traffic you need to make your business idea into a proven success.
Sounds good? Then let’s get started by talking a little bit more about your chosen medium–the Internet.