It doesn’t matter what you are trying to sell, the Internet is one of the best places to gain a following and build up a business beyond your wildest expectations. With an estimated 1.8 billion users worldwide, the traffic potential simply cannot be topped. Unfortunately, siphoning off even an infinitesimal percentage of that traffic can prove exceptionally difficult and costly with the competition now found in traditional advertising locations.
While Google Adwords used to be the place to go to gain incoming traffic and potential sales, this tool has proven quite flawed for new online businesses. Even the competition here is incredibly stiff and the costs can quickly outpace a new company’s ability to keep up financially. Add to this the fact that Google’s famous targeting isn’t quite as targeted as most businesses require and this option simply isn’t one that pans out for a lot of advertisers these days.
So, the question is: How can you walk away from Adwords and still gain the traffic you’re after without spending a small fortune in the process?
There is an alternative that’s cheaper, better targeted and growing in popularity in leaps and bounds. That alternative is Facebook.
Before you fall into the trap of believing that a social networking site like Facebook couldn’t possibly produce results, take some time to review the facts. With millions of active users found the world over and an incredible variety of people interested in just about every niche under the sun, this venue is one that’s well worth exploring.
Facebook advertising provides a whole new solution that produces amazing results for virtually any type of product and even for affiliate marketers. The potential this site has to offer is relatively untapped and that social networking aspect makes its targeting ability fantastically precise.
Facebook’s advertising program is to online and even brick-and-mortar businesses what Google was several years ago. It’s affordable, effective and produces the traffic businesses need to succeed in online marketing. It’s a whole Brave New World just waiting to be explored with an income potential that is exceptionally high.
Using Facebook for advertising, however, is different than going through Google. In order to gain a steady and highly targeted traffic stream, you need to know strategies that can pay off in this arena. Facebook is all about its users and isn’t necessarily into the idea of working hard to please advertisers. In order to gain the rewards of Facebook advertising, you have to learn play by this social networking site’s rules.
Learn the Facebook game and learn it well, and your incoming traffic will knock your socks off. The likelihood for an incredible return on investment is also nothing short of phenomenal. The truth is Facebook can produce the flow businesses need to do well online if businesses take the extra steps necessary to really accommodate that traffic and close the sales.
To help you better navigate this new advertising platform, we’ve created this eBook for Facebook beginners. Forget everything you think you know about online advertising as you delve into these lessons and Facebook itself. This site’s advertising program is different than others, because Facebook is different from other sites. What may have been suggested for Google is just not likely to work well on Facebook.