Articles, Content, Visibility…Sales!
Now that you know what articles are, let’s talk about why you need them.
Ask any successful ‘netpreneur the secret to drumming up website traffic and earning repeat visitors, and you’re practically guaranteed to receive a one-word answer: content. That’s CON-tent (the “meat” that gives substance to whatever is being referenced, whether it’s words on a website or cotton in a stuffed bear), not con-TENT (sublime happiness, often realized through sufficient quantities of money—though that’s not necessarily a bad thing, either).
Articles are content. They are the meat of your website; providing substance and value to both visitors and search engines. A website without articles is like a headline about alien babies on the cover of a tabloid magazine: easy to ignore. There is nothing to interest visitors in staying or coming back, and nothing to appease the search engine spiders into indexing your pages somewhere above the millions rank.
Once your website has content, you’re on the road to visibility. By offering your visitors something of value, you not only increase the chance that they’ll come back, but also that they will tell friends about your site. Also, search engines give more weight to websites with content as well as those that are frequently updated.
Face it: there are millions of websites out there in cyberspace. You need visibility to get visitors. And the more visitors you have, the more sales you’ll make.
Before you start loading up your website with articles and sit back to watch the money roll in, you should understand that there are right ways and wrong ways to generate and use website content. This book will explain the do’s and don’ts of article marketing and help you make the most of this powerful internet tool.